9 Sharing of Sales Skills in the Food and Beverage Industry,Promoting performance starts with "analyzing customers"!

9 Sharing of Sales Skills in the Food and Beverage Industry,Promoting performance starts with "analyzing customers"!

Sales skills

Catering industry wants good performance,Good service and strategic sales skills are important,While improving the goodwill of customers,Increase the willingness of customers to spend。The following provides 3 categories and a total of 9 catering industry sales skills,While helping everyone to deepen customer relationships,Create greater economic benefits。

Sales Skill One:Promote according to the needs of customers

Sales skills
Understand the purpose of your customers' meals / Figure:123RF

Hundreds of sales skills,But not every trick is suitable for your guests。Analyze the customer's visit demand,In order to formulate the most suitable sales policy according to their consumption motives。

[Customers buying fast food]

Customers who can eat fast food,Most important is the price of the meal and the speed of serving。So the waiter can take the initiative to introduce the cost-effective price、Meals with a shorter cooking time for customers。

[Customers who come to dinner]

Customers coming to dinner,Mostly family or friends。What they pay attention to is the atmosphere and feelings of gatherings,Because of the large number of people,They order more dishes,I'm more willing to wait for a good meal。

therefore,Waiters can actively recommend packages,And introduce some drinks or beverages。

[Customers who like "Share on the Internet"]

If the customers are younger,I also like to slide my phone、Self-portrait,They probably like to photograph food、Check in the ethnic group to share on the community。The waiter can recommend special cooking methods in the store、Or arrange more delicate dishes。If they like it,Most likely to take pictures and share them on the Internet,Increase the exposure of the store。

Sales Skill Two:Good use of language to promote

Sales skills
Good communication when ordering can leave a good impression on guests / Figure:123RF

No amount of publicity and advertising,It can't change the actual experience of customers after they come to the store to dine。If the waiter can master communication skills,And while promoting the meal,Bring good customer service experience,It is possible to greatly increase customers' willingness to spend。

【Price division method】

When the customer is a group of people coming to dinner,The waiter can recommend some more expensive dishes,And explained, "Although the price of this dish is relatively high,,But the average of a few people,One person can taste the restaurant’s signature dishes for as long as they pay。``Let customers have the feeling of value for money。

【Select Question Method】

When the waiter recommends a customer's dishes,You can change the beginning of the question from "Do you want" to "Which one do you want?",Increase sales opportunities。for example,The waiter can change "Do you want to order a drink?" to "Drinks section,Beer is available in our shop、Bartenders and juices,Do you have a drink you want to order? "

[Word of mouth sales method]

When the waiter is helping customers order,You can quote other customers’ positive comments on the dishes to promote the dishes,It can reduce the sense of sales of "self-selling and boasting",Secondly, it can also increase customer interest in dishes。

While introducing,Can observe the age and characteristics of customers to design sales content。for example,If the client is female,You can share the views of other "female customers" during the introduction,Like "This dish is not greasy,It tastes very refreshing,So many female customers like to order this dish" to hit the customers’ hearts。

Sales Skill Three:Designed according to the type of visitor

Sales skills
Know your customer portfolio type / Figure:123RF

do sales,The most important thing is to "know your guests" first。Observe the age of the guest、clothes、Attitudes and ways of speaking,Allows the waiter to have a preliminary understanding of the guests,In this way, design a sales method that is more in line with customer needs。

【Parents + Children】

If you come to the store is a parent-child combination of parents and children,Can proactively provide the dining chairs and napkins that children need,And recommend less thorns to parents、Nutritionally balanced or cute-looking meals for children,Also introduce desserts or snacks that children might like。

[Elderly elders]

If the elders are coming to the store,,The speech rate of the waiter can be slightly slowed down,And recommend to them nourishing food。It is recommended that the dishes are as easy to digest as possible、Mainly chewy dishes。The process of serving them does not require fast,be patient,Give priority to the feelings of the guests。

[Couple guests]

If it’s a couple visitor,The waiter can help them arrange a table for two,You can also recommend the two-person set meal in the store。When greeting guests,Remember to treat the two people equally,Don’t let them feel that they are more kind to a certain party,So as not to cause misunderstanding。

A total of 9 catering industry sales skills in the above 3 categories,I hope that readers engaged in the catering industry can improve their performance,Also close the relationship with the guests。

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