Do you use your sales skills to introduce products every time，The guests seem to see a monster，always wanted to escape，Even if the deal is done，also avoid meeting。Is it because your sales skills are not skilled enough? Or is the item too expensive? Bad words? Or met Aoke? actually，things you never understood，It means that selling goods is not the same as crazy sales，but to attract。
Then，How to attract customers to place an order? The AIDA sales law proposed by the international sales guru Heinz M Goldmann (Heinz M Goldmann)，It has become a classic method of sales promotion for Western companies。
a top salesperson，Not blindly talking about product features and advantages，Instead, skillfully promote the four stages of sales layer by layer，That is the AIDA sales law：A focus on the customer's attention、I arouse the interest and recognition of customers、D Stimulate customers' desire to buy、A drives customers to take action。
Sales Skill One：Attention
Communicating with customers in sales，In fact, it's the same as hitting up a party.，The first thing to do is make sure you get the other person's attention，if you talk funny、very humorous，Very happy to chat with you，He will continue to chat with you，There is also the possibility of development!
therefore，in the sales process，Maintaining eye contact with customers is important! your eyes，be sure to watch the other person speak，it's not just a courtesy，The first key to successful sales，At the same time let customers feel your sincerity from your eyes。As long as customers pay attention to your eyes，His whole heart must be on you!
besides，How can we focus the attention of customers?
If you can take samples with you，Be sure to show samples when selling，It's better to ask the other party to take it。Once the product is held in the hand or worn on the body，Let the other party truly feel the product，Defensiveness is instantly lowered by a layer。
Sales Skill Two：Interest
Customers always care about consumer interests，That is, I bought this product，What good will it do him? There is a famous saying in sales，"When a customer comes to ask about an electric drill，What he really wanted wasn't a power drill.，but want to punch a hole in the wall。」
The most common reason for sales failure，There is nothing better than a salesperson telling how amazing the features of the product are.，even if the talk is hype，Your product is still irrelevant to the customer。
therefore，To arouse customer interest，Must identify customer needs，To help customers "solve problems"，Don't blindly "provide products" to the other party，Instead, it emphasizes the "benefits" that the product can bring to customers。
Sales Skill Three：Desire
How to make customers feel excited? In addition to customer testimonials，Product experience is also important。Instead of relying on the salesman to open his mouth and keep selling melons，Why not let customers try it out for themselves!
Every time I go shopping in the department store district，Have you ever had the experience of "losing" unconsciously?
The following common situations for you and me：Meet up with friends in department stores for dinner，sometimes just wandering around，I came across an exquisite clothing store by chance，At the invitation of the sweet clerk，Pick up a textured fur hat，Try on clothes in front of the mirror，I don't think it looks more suitable，Plus the clerk beat and drummed and praised，"This suits you so well! You look so good in it。」
in process，Take a selfie with the camera，You who didn't intend to buy anything，Finally, I asked the clerk for a discount.。
super salesman，At the beginning, I will not explain how good the product design is，How great is the material，Instead, invite customers directly to try them on，After arousing customer interest，Only to emphasize the advantages and characteristics of the hat，Like "This hat is versatile，this suits you。"With a few words, let someone take out the card and swipe it down，It's really high-end!
in fact，successful sales，It just makes people have an "unstoppable feeling"，And then generate the desire to own goods。If you can grasp the moment when consumers are "interested"，And then transformed into "desire"，Then your sales will be more than half successful.。
Sales Skill Four：Action
"Action" is the whole sales process，The last mile! When you successfully arouse customer interest，It's hard to make him want to buy，In the end, there is no purchase action，it's all a waste of time。
in the process of selling，Remember to have the mentality of "assuming the customer will buy"，So how you communicate with customers，Only then will it push you to the stage of "dealing"。
for example，How much do you need?、What color do you prefer?、Do you want plan A or plan B?、Is it possible to deliver next Wednesday?、Do you want to pay by card or by cash? affirmative questions，Will enhance the confidence of customers to buy，Finally, prompt customers to place an order to buy。
don't be stupid，ask the customer directly，"Do you want to buy it?" This kind of question，Instead, customers will not know how to answer，Let alone take action to buy。
In addition，Emphasizing "urgency" is key，Let customers not procrastinate and buy quickly。for example，"Next Monday，It will restore the original price.”、"Only the last one left"，Can prompt customers to take action as soon as possible。
Sales Skills Focus：Provoke customers to place an order
If you want to sell something successfully，Use these 4 principles to seduce customers to place orders，Remember to make friends with customers first and "call attention"、Mining needs "generate interest"、Stimulate the other party to "desire" for the product、Finally, with a small question "motivate action"，Grasp these 4 principles，Anyone Can Sell Successfully，Never be hated by customers anymore。
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